Patrick Randall

Pat is a leader in the Data & Analytics function within CAA Brand Consulting. Since joining CAA in 2016, he has worked on a variety of the agency’s brand clients including domestic and global league partners along with an extensive list of major team and venue naming rights deals. That experience spans across a host of industries including but not limited to financial services, consumer and B2B technology, CPG and more. Pat specializes in measurement planning, sponsorship rights valuation and partnership optimization. He helps guide brands on how to effectively measure partnerships across brand and business objectives using a host of custom developed, internal proprietary, and third-party tools. Pat began his career at Sponsorship Research International (SRi) after graduating from Carnegie Mellon University with a degree in Economics in 2010.