Dev Sethi

Dev Sethi is the Chief Operating Officer at Athletes.Org, building the players association for college athletes. Prior to working in college sports, Dev was the Head of Sports Partnerships at Instagram. overseeing the social media platform's relationships and engagements across the sports ecosystem, including leagues, teams, media partners, athletes, and sports creators. In addition to more recent advocacy work on behalf of athletes, Dev has spent much of his career at the intersection of sports, tech and media; he previously held leadership positions at leading media and entertainment brands Complex and Whistle Sports, and began his career working in partnerships and business development at YouTube and Google. In 2023, Sports Business Journal named Dev an honoree of its prestigious Forty Under 40 class.