Bella Alarie

Bella Alarie is the Executive Vice President of Sales and Marketing at The IX Sports, a women's sports media and journalism company. A three-time Ivy League Player of the Year at Princeton University, two-time Team USA silver medalist, and All-American, she was selected fifth overall by the Dallas Wings in the 2020 WNBA Draft. After playing two seasons in the WNBA and competing overseas in the EuroLeague, she retired from professional play and earned her Master's in Sports Industry Management from Georgetown University. She then served as Director of Player Development for the Georgetown women's basketball team before moving into her current role at The IX Sports where she drives revenue growth through branded content and sponsorship sales, and leads the company's efforts to build and retain a loyal audience through smart brand positioning and marketing. A lifelong competitor, she brings the same drive, leadership, and team-first mentality from her playing career to her work growing the women's sports media landscape.