Deidra Maddock is Vice President, Sports Brand Solutions, Disney Advertising. In this role, she leads the team responsible for developing creative marketing solutions to meet brand KPI’s across all of ESPN’s linear and addressable content portfolio as well as overseeing a Sponsorship Activation team that manages brand activations at key sports events. As a 15-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions for the organization, including the most recent NFL, NHL, NBA, MLB, XFL and Wimbledon agreements.
Maddock oversees go-to-market strategies for each sport, development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships. She and her teams are responsible for developing and maintaining strong working relationships with Disney Advertising clients, all sport leagues, as well as the internal production, programming, legal, consumer, product, content, business development and revenue management groups.
Prior to transitioning into the Company’s Sports Marketing team in 2012, Maddock was a TV account executive for ESPN for 5 years. She began her career in 1997, holding posts at media companies including Comcast, Discovery Channel and Ogilvy & Mather.
A resident of Long Island, N.Y. and mom to four young girls, Maddock graduated from Syracuse University with a bachelor’s degree in broadcast journalism and political science, and currently serves on the advisory board for the Falk School of Sports Management at Syracuse.
Maddock was recently named as Cynopsis Media’s 2023 Top Women in Media as an MVP for her incredible leadership in elevating our sports advertising business as well as the culture at Disney Advertising. In 2022, she was also named to Crain’s Notable Women In Sports List, honoring top women executives who have exceeded expectations and helped redefine the business of sports in New York City.