President - Grail Ventures

Adam J. Honig is a data-driven, innovative, strategic sports marketer and consulting leader, with nearly 20 years of industry experience at the forefront of emerging technology and new trends. Honig is the Vice President, Measurement & Analytics at Publicis Sport & Entertainment and the Founder of SU Sports Network, Syracuse University’s official sports & entertainment industry community for students, faculty and alumni.

Honig has held senior leadership roles with teams, agencies and software technology companies such as Madison Square Garden, Endeavor, MVPindex and Kraft Analytics Group overseeing sponsorship strategy / valuation, property representation, growth and activation, esports & gaming, omni-channel media measurement and sponsorship valuation. A native New Yorker, Honig lives in Rye Brook, NY with his wife Monika, their three children and two dogs. Honig frequently volunteers his time in academia as a guest lecturer, coaches youth basketball + baseball and has been a guest on several podcasts, including a 2022 episode of Catch the Moment with Super Bowl Champion David Tyree.