Prior to launching Geddis Holdings, Inc., Geddis founded Collegiate Images, LLC, in July 2002, which was later acquired by IMG Worldwide and XOS Technologies, Inc. Collegiate Images serves as the centralized licensing and rights clearance agency that manages the distribution of copyrighted intellectual property content, focusing exclusively on college sports. CI partners with copyright holders to define, claim, protect and manage their intellectual property, allowing each copyright holder to control and monetize those rights in the ever-changing digital landscape. Partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude of other rights’ holders.
Prior to Collegiate Images, Geddis co-founded Convizion, Inc., a digital content management company, in 2000. He served as chief marketing and business development director for several H. Wayne Huizenga Holdings companies between 1999-2000.
For more than seven years (1992-99), Geddis served in numerous roles with the Florida Marlins Baseball Club. He was the head of communications during the team’s first World Championship in 1997, overseeing the club’s marketing communications, broadcast operations and the coordination of broadcast matters with Major League Baseball. In addition to promotions, he worked with community relations, non-baseball related activities, technology and special projects.
Geddis joined the Marlins in August of 1992 as the club’s publications coordinator and media relations assistant prior to his promotion to assistant director of media relations on September 5, 1993. Geddis was responsible for designing and producing publications during the Marlins’ inaugural season in 1993.
Geddis, a native of Liverpool, NY, served as the media relations director for the Syracuse Chiefs Baseball Club in 1992 and as Sports Information graduate assistant at Syracuse University (1990-92) before joining the Marlins. Prior to his stint in Syracuse, Geddis worked in media relations for the U.S. Olympic Committee in Colorado Springs (1990) and at Old Dominion University in Norfolk, VA (1986-89). He also served as an operations assistant for the Tampa Bay Buccaneers in 1991.
His event management experience includes working Super Bowl XXIX and Super Bowl XXXIII, in addition to serving as a media coordinator for the 1990 U.S. Olympic Festival, the 1992 NCAA East Regional Basketball Tournament, the 1993 National League Championship Series, and four MLB All-Star Games.
Geddis received his bachelor of science degree in sports management from Old Dominion University and master in media administration from The Newhouse School at Syracuse University.
Geddis and his wife Vicki, daughters Kasey and Kyra and son Colby reside in Weston, FL.