Jeffrey Rubin is the founder and CEO of Sidearm Sports, which provides digital engagement platforms for the largest brands in college athletics. He is also the Chief Digital Officer of the media group within Learfield IMG College.
Rubin also serves as an associate professor of practice at Syracuse University’s iSchool. He’s passionate about sports, technology and educating and mentoring our future leaders.
Sidearm works with over 90 percent of NCAA Division I programs and is a digital engagement platform that powers the official websites, apps, stats, ticketing and sponsorship integration for these university partners. Clients include Syracuse, Duke, Alabama, UCLA, Texas, and more.
In July 2014, Learfield acquired Sidearm Sports. Learfield IMG College is the Multimedia Rights Holder (MMRA) for the top collegiate athletic programs in the U.S. Since the acquisition, Rubin remains CEO of Sidearm Sports and all employees remain in Syracuse.
Rubin serves on Syracuse University Athletics’ external affairs committee, and is active with the Jim & Juli Boeheim foundation, David’s Refuge, and the Museum of Science and Technology (MOST) in Syracuse. He is a 1995 graduate of Syracuse University’s iSchool and serves on the iSchool’s Board of Advisors.