Michael Patent is an entertainment and brand marketing executive with a 17-year history of developing creative brand partnerships and innovative brand strategies in the U.S. and Asia. He is the founder and managing director of Culture Group, a pan-Asian entertainment marketing agency founded in 2016 with partner Doug Scott. With offices in Shanghai, Manila, Singapore, Cambodia, Indonesia and New York, the agency represents and advises a variety of leading brands and entertainment properties across Asia. Clients include Singtel Group’s Globe Telecom, for whom they serve as agency of record, as well as ESPN, Tencent and Riot Games.
Prior to founding Culture Group, Patent served as senior vice president with AEG Global Partnerships in Shanghai from 2013-2015, where he led the overall development and servicing of brand partnerships for AEG assets and events in Asia. During this time, he paired Honda with Bruno Mars, Toyota with Justin Bieber, Hennessy VSOP with Adam Lambert; and Infiniti, American Express, Budweiser and Blackberry with Cirque du Soleil, among others.
While at AEG Asia, he worked alongside AEG Facilities and AEG Real Estate in advising real estate developers and provincial government entities in the development of live entertainment and mixed-use real estate developments in Dalian, Shenzhen, Beijing and Shanghai.
Prior to AEG Asia, Patent was vice president at AEG Global Partnerships in New York from 2011-2013 and served as an executive with Van Wagner Sports and Entertainment and Nelligan Sports Marketing. His first job in the sports industry was with Syracuse University Athletics and later with Syracuse ISP Sports (now known as IMG College).
A New York native, Patent speaks Mandarin Chinese with intermediate fluency. He is a former co-chairperson, UJA Federation of New York’s Young Entertainment and Media Committee, and former board observer of UJA’s Sports for Youth Committee. He currently splits his time between Shanghai, Manila and Singapore.