CEO, Trajektory

Alex Kerr is the CEO of Trajektory, who’s platform helps the world’s biggest teams, leagues, brands, and agencies maximize their sponsorship revenue through real-time insights.

Trajektory’s mission is to provide stress-free data management that visualizes, assesses, and accurately values partnership data in real-time. Prior to Trajektory, Alex oversaw growth marketing and business intelligence at Shop Your Way, an internationally acclaimed loyalty and e-commerce platform. Prior to joining Shop Your Way, Alex helped build both a marketing analytics and business intelligence department at Monumental Sports & Entertainment (NBA Wizards, NHL Capitals, WNBA Mystics, eSports Team Liquid), the largest integrated sports and entertainment company in the country.

Alex earned a B.A. in Economics from Kenyon College and an M.B.A. from Duke University’s, The Fuqua School of Business. It was there he discovered the importance of effectively building teams and operational efficiencies.