Toby Baldwin

Toby Baldwin (“Baldwin”) began his career in NCAA compliance in 1990, while working for the University of Oklahoma as a compliance assistant in the Athletics Department, with an emphasis in rules education. Following his five (5) years with the University, Baldwin served as the Assistant Athletic Director at Oral Roberts University for four (4) years where he supervised all aspects of compliance, student-athlete academics, initial and continuing eligibility and financial aid. He also managed personnel, budgets, travel and scheduling for twelve (12) sports, while completing his law degree.
Baldwin has an extensive educational and legal background. Baldwin’s accomplishments include a Juris Doctorate degree from the University of Tulsa (1999) as well as a Master’s degree in Sports Administration from United States Sports Academy (1991). Prior to accepting the Director of Compliance position with the University of Oklahoma, Baldwin practiced law for nine (9) years and was the principal partner in his law firm, Baldwin & Associates, PLLC, specializing in sports law, oil and gas law, and real estate law. He has represented numerous institutions, coaches and student-athletes who were under investigation by the NCAA, including appearances before the NCAA Committee on Infractions and has also assisted with eligibility appeals. Baldwin has been back with OU since 2008 and served as the Director of Compliance until the summer of 2022 when he was appointed Executive Associate Athletic Director for Name, Image, Likeness and Operational Advancement.