Scott Voeller

Scott Voeller is one of the founding partners of Touch Squared Marketing – a full-service marketing communications agency with a strong emphasis in digital performance marketing.

As the former Senior Vice President of Brand for MGM Resorts International, Scott is a senior marketing executive with over 35 years’ experience in branding, strategic planning, research, multi-channel advertising, corporate communications, event marketing, promotions and sponsorship acquisition and activation.

A veteran of both the hospitality and advertising industries, Voeller previously served as Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, NV and was Partner and Vice President of Strategic Planning at DRGM , one of Nevada’s largest advertising agencies. During his time with DRGM, Voeller developed and implemented advertising and strategic marketing strategies for clients such as the Reno-Sparks Convention and Visitors Authority, the Nevada Commission on Tourism and Economic Development, and Silver Legacy Resort and Casino, among others. DRGM was awarded the advertising account for Silver Legacy nearly 24 months prior to the opening where Scott guided the marketing and advertising efforts, prior to then joining Silver Legacy as director of Advertising and PR.

He then spent 16 years with Mandalay Resort Group/MGM Resorts International as Vice President of Marketing at Luxor and then Mandalay Bay where he was part of the grand opening team. Voeller’s career at Mandalay Bay included the market launch of Delano (formerly THEhotel) as well as the nearly two-million square foot convention center expansion. He spent 10 years at Mandalay Bay before being promoted to MGM Resorts Corporate Marketing, where in addition to his brand role, he also had responsibility for a corporate advertising team of 160 employees.

Voeller lead corporate and property brand architecture and strategies, identified and managed cross-property brand strategies and growth opportunities, and optimized brand partnerships and sponsorships.

Voeller’s expertise has led to numerous awards including being named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International. Voeller also was honored as “Ad Person of the Year” by the Reno Ad Club.

Voeller currently serves on the board of the Leadership Las Vegas Foundation through the Vegas Chamber, as well as a founding member of Next Stage, a new initiative of the Children’s Foundation of Las Vegas.

In 2022, after Las Vegas won a successful bid, Voeller was appointed as the chairman of the marketing sub-committee for Super Bowl LVIII Host Committee. Scott was recently appointed to the marketing committee for Travel Nevada.