Peter Aiello

Peter is a solutions-first, results-driven, strategic sports marketing leader with 15+ years of experience in partnership development, negotiation, activation planning and execution, and measurement.

He brings diverse experience across all major sports, with an ability to connect cross-functional teams to bring new and/or innovative solutions to market. Peter started his sports career on the team side with the Oakland Raiders before moving to the league side at MLB where he spent nearly six years focused on international brand and market development.

Over the past nine years, he has been on the agency side, looking after partnership strategy and activation for Fortune 100 brands across finance / banking, tech and e-commerce.