Nick Lawson is the CEO at SQWAD and a seasoned professional with a passion for sports, sponsorship, and digital innovation.
With a background in sponsorship and graphic design for minor league teams, Nick’s entrepreneurial spirit led him to establish SQWAD, a company that empowers sports teams and brands to optimize their sponsorship value and reach fans through digital games and activations.
As the CEO of SQWAD, Nick has spearheaded the company’s growth and success since 2018. Under his leadership, SQWAD has expanded its operations to collaborate with over 45 sports teams and properties worldwide. Through innovative strategies and solutions, SQWAD has helped clients secure an impressive $20 million in additional sponsorship value, enhancing the impact of their sponsorship deals.
Nick attended Willamette University in Salem, OR, where he pursued a degree in Studio Art while a member of the University’s Football team. This diverse academic background has enabled him to bring a creative approach to his work, bridging the gap between design and the sports industry.