Mallory Newall

Mallory is a Vice President who leads public polling efforts within Ipsos Public Affairs. She specializes in issues-based research, messaging research, and designing surveys for public consumption. She brings more than 10 years of market research experience to her work with a wide variety of public and private sector clients, including USA Today, NPR, Axios, the National Alliance on Mental Illness, and the Survey Center on American Life. Mallory also leads Ipsos’ public-facing research initiatives around sports and entertainment, to better understand American public opinion and trends on these topics. She has also researched public opinion on sports in partnership with the University of Maryland’s Shirley Povich Center for Sports Journalism. Mallory serves as a spokesperson for Ipsos in the U.S. and has appeared as a commentator on the BBC, NPR, and The Hill.