Jesse Abrams

Jesse Abrams, Director of HBSE Global Partnerships, plays a pivotal role in sourcing and developing creative, customized, multi-property partnerships for the new Global Partnerships vertical of the organization. Jesse brings his years of experience in managing corporate partnerships, a proven track record of leading impactful marketing strategy for the brands he has overseen, and a wealth of leadership experience that has contributed to HBSE’s success.

Throughout his 10-year career at HBSE, Jesse has held several key roles in the organization including managing team & venue partnerships with the New Jersey Devils and Prudential Center. In this role, he oversaw the first sports betting team partnerships in the major 4 sports leagues. Following the success in a new category, he was elevated to lead the Philadelphia 76ers Partnership Activation team ahead of the 2021 playoffs. During his time with the 76ers he onboarded their current jersey patch partner in another emerging category, Crypto.com, the largest partnership in HBSE history. In his current role, Jesse leverages his expertise from his years in activation, strategy, and account management side of the business to effectively steer the new Global Partnerships vertical. This encompasses HBSE’s entire portfolio, which has grown to include premier sports franchises, brands, venues, and investment platforms, centered around marquee assets including the Philadelphia 76ers, the New Jersey Devils and Prudential Center, the Washington Commanders, Joe Gibbs Racing of NASCAR, Crystal Palace Football Club of the English Premier League and more.

Prior to his time with HBSE, Jesse worked at Team Epic, an MKTG Agency, in their Experiential Marketing department on a variety of programming including Mars Wrigley with their M&M’s & Snickers NFL Sponsorships as well as Pepsi NFL/NBA and the United States Olympic Committee.

Jesse is a graduate of the Falk College Sport Management Program at Syracuse University and currently resides in Princeton, NJ with his wife Sarah.