Jasmine Jordan

Syracuse University Falk College Sport Management graduate Jasmine Jordan works as a sports marketing professional for Nike’s Jordan brand and a fashion influencer. Since graduating from SU in 2014, she is forging her own legacy in the sports industry and has worked closely with some of the most notable brands in sports.

Syracuse University’s Office of Multicultural Advancement recognized Jordan during its 2021 Coming Back Together (CBT) celebration. She received a Young Alumni Award for Excellence in Fashion, which is presented to Black and Latino/a alumni during CBT, and serves to recognize the significant civic or career achievements by the alum.

In her current role with Nike as a field representative for sports marketing and basketball, Jordan manages athletes who represent the Jordan brand. She scouts potential new signees while managing her players’ performance and brand needs. In 2020, she led an initiative to help shape the future of basketball culture for women and young girls by expanding the brand’s WNBA roster to 11 active players, the largest in the brand’s history. Jordan also welcomed the brand’s first and only NIL athlete’s by signing UCLA’s Kiki Rice, Rutgers incoming freshman, Kiyomi McMiller and, more recently, LSU’s Mikaylah Williams.

Previously, Jordan worked as operations coordinator for the NBA’s Charlotte Hornets.
Jordan is an “Our Time Has Come” SU scholarship donor and supports her family’s philanthropic efforts through the Novant Health Michael Jordan Family Medical Clinic in Charlotte (NC).