Holly O’Brien

Holly O’Brien is VP of Marketing at Golden Nugget Las Vegas, and has been a gaming industry executive for over 20 years. Throughout her career, she has seen the evolution of coin slots to TITOs, legalized sports betting, iGaming, Play For Fun apps, mobile gaming devices, kiosk migration to mobile phones, direct ship gift programs modeled on Amazon, cashless gaming, and recently, AI. She is also part time faculty at UNLV’s William F. Harrah College of Hospitality and an advisor to Syracuse University’s Digital Media Studies curriculum. She is currently at the dynamic intersection of academia and industry, where she espouses the responsible application of AI.