Greg Krug is a Senior Director at Navigate, a trusted consulting firm & advisor for some of the largest brands and organizations in sports and entertainment. He is currently leading a range of client-facing initiatives, blending the art and science of data to provide strategic recommendations to professional teams, leagues, and brands across sports and entertainment. Committed to driving success through analytics-based decision-making, his focuses commonly include overall business strategy, revenue generation, and customer activation. Greg’s portfolio of work to date spans across teams at all of the major leagues, supporting revenue and fan growth strategies within ticketing, premium sales, marketing, and sponsorship. Greg is also energized by tracking emerging technologies and enjoys guiding clients’ data and technology strategy as it relates to the capture and utilization of data. 

Prior to Navigate, Greg began his career working at KPMG within their audit practice before moving on to work with the Philadelphia Eagles in their finance/accounting team, eventually supporting business leaders by analyzing large datasets, creating operational dashboards, and making business recommendations throughout the organization and most recently he worked at Kraft Analytics Group (KAGR) a strategic sports consulting firm that helps clients use data to enhance the business side of sports.